Coronavirus, Costs & Chaos: Slouching Toward Bethlehem To Be Born

Among the many international issues facing the world, the Coronavirus has become a foremost cause. According to Johns Hopkins University, the first Coronavirus case emerged on December 1, 2019. The first case had no connection to the now infamous Wuhan, Hubei, China Fish Market.  Despite this, many early cases began to emanate from the Wuhan…

Let Your Brand Evolve

Few know the story of the McDonald’s founder, Ray Kroc, and few really care.  These day getting meal deal from McDonald’s doesn’t conjure up the thought of a hardworking business man who wanted to bring fast, high-quality food to the masses.  That is because the story of McDonald’s, the brand has solidified over time and…

In the Eyes of the Beholder: Perception Marketing

Perceptions about regions, groups and populations often shape who we will and will not do business with and where we choose to visit or vacation. In essence, perception adds up to dollars and cents.