Forward: A Saga

There are 322 million people in the United States, of that population, and of that population 33.1 million or 10 percent are legal immigrants. Many people from around the globe see immigration as a force of forward movement.  The goal is to move from one environment to a better on suited for the pursuits, hopes…

Go Global: Use the Power of Media

The power to go global is often thought to be a unique feature of the information age and the process of globalization.  However, this would be inaccurate.  Globalization has been going on for thousands of years.  We now know that Africans traveled to the Americas as far back as 60,000 ce, where relics of their…

Let Your Brand Evolve

Few know the story of the McDonald’s founder, Ray Kroc, and few really care.  These day getting meal deal from McDonald’s doesn’t conjure up the thought of a hardworking business man who wanted to bring fast, high-quality food to the masses.  That is because the story of McDonald’s, the brand has solidified over time and…

Writing Tips that Matter

If you are a blogger or even a fledgling writer, sometimes finding the right words or even hitting your stride can be a challenge.  Writing requires some reflection and the aggregation of words that paint a clear picture of what you are hoping to share with your reader.   I’ve literally been writing since I was…

The Right Choice: Using Choice Support Bias to Woo Customers

Whether you’re a marketer, sales professional or a small business owner trying to increase sales, we all understand the power of a choice. The buyer’s decision to purchase is why we invest in branding, marketing, and superior product design. We are hoping to influence that buyer in such a positive way that they buy. Studies…

Outdistancing Algorithms

Increasingly, social media, like search is becoming a pay-to-play medium.  The changes have been consistent and ongoing over a period of years now.  When Facebook monetized itself and presented ads for business and the general public, we knew the game was changing.  But it goes even further than that, even beyond  Facebook and Twitter offering…

Mixed Signals: The Market and the Message

In recent times, it seems easier to witness first class marketing blunders.  Seasoned companies with well funded marketing firms behind them are making serious errors when it comes to marketing.  Small business owners, entrepreneurs, artists and others in the selling space need to take note. Most often the big mistake most companies make is crossing…

Marketing Talk of the Town

It’s been said, and it’s true, that the best form of marketing is word of mouth. So, if that’s the case, why aren’t you talking? Talking about your products, talking about your brand, talking about your services? These days we encourage people to engage on social media and online—but your ability to talk up your…

The Best Marketing on the Planet

. . . grassroots marketing is probably one of your most effective business tools. It’s most effective, because it relies on the massive power of word of mouth which remains the top form of marketing.

In the Eyes of the Beholder: Perception Marketing

Perceptions about regions, groups and populations often shape who we will and will not do business with and where we choose to visit or vacation. In essence, perception adds up to dollars and cents.