. . . grassroots marketing is probably one of your most effective business tools. It’s most effective, because it relies on the massive power of word of mouth which remains the top form of marketing.
Tag: marketing
In the Eyes of the Beholder: Perception Marketing
Perceptions about regions, groups and populations often shape who we will and will not do business with and where we choose to visit or vacation. In essence, perception adds up to dollars and cents.
Making Money Grow on Trees: Demand Marketing
In fact, creating demand is one of the cornerstones of American Business, media and marketing.
