Nonprofits can easily harness this election season as a way to promote their work AND provide a needed community service.
. . . grassroots marketing is probably one of your most effective business tools. It’s most effective, because it relies on the massive power of word of mouth which remains the top form of marketing.
Perceptions about regions, groups and populations often shape who we will and will not do business with and where we choose to visit or vacation. In essence, perception adds up to dollars and cents.
In fact, creating demand is one of the cornerstones of American Business, media and marketing.