The Best Marketing on the Planet

. . . grassroots marketing is probably one of your most effective business tools. It’s most effective, because it relies on the massive power of word of mouth which remains the top form of marketing.

In the Eyes of the Beholder: Perception Marketing

Perceptions about regions, groups and populations often shape who we will and will not do business with and where we choose to visit or vacation. In essence, perception adds up to dollars and cents.