In the early days it was easy to communicate any message you wanted regardless of the verity of it. Those with access to mainstream media, powerful television and radio stations and crafty marketing agencies were able to create the narrative they wanted. Viewers were to be counted and not heard–regardless of how skewed the depiction….
Tag: media
Mass Markets vs. Target Markets
America posesses one of the most influential media markets in the World. Through the dissemination of electronic, digital, hard copy and conceptual media the USA has dominated and in some instances created markets that have influenced populations all over the world. It’s influence comes in the form of books, magazines, fashion, television, news, internet, search…
Sensitizating Local Populations Through Visual Media
The human eye processes more images per second than some human technology. Humans have the capacity to translate complex data in microseconds. Visual media is able to communicate ideas quickly and effectively because it engages two of our most powerful senses: sight and sound. From the days of word-of-mouth to today, media has continued to…
Democratizing The News Cycle
The concept that the top news networks would be held by only a few powerful companies used to be a point of high contention for most journalists. The idea that messaging and news would be held in the hands of a powerful few is the worste nightmare of a true journalist (and quite honestly, humanity)….
Protect Your Creativity: Is Media Working For or Against You?
I’m a writer, and I love to write. But usually, when I sit down to pen a magna carta—I often shut out all other media (radio, tv, news, ads, even music with too many repetitive lyrics). Media is powerful, and it can influence your choices in many ways. More importantly, those choices can be detrimental. …
Go Global: Use the Power of Media
The power to go global is often thought to be a unique feature of the information age and the process of globalization. However, this would be inaccurate. Globalization has been going on for thousands of years. We now know that Africans traveled to the Americas as far back as 60,000 ce, where relics of their…
Outdistancing Algorithms
Increasingly, social media, like search is becoming a pay-to-play medium. The changes have been consistent and ongoing over a period of years now. When Facebook monetized itself and presented ads for business and the general public, we knew the game was changing. But it goes even further than that, even beyond Facebook and Twitter offering…
Media Through the Looking Glass
As an American and a communications professional, I tend to have an in depth view of how media affects people. Marketing, advertising, branding and media thrive off of the impact that repeated images and concepts have on the individual psyche. Communications professionals understand this and use it to the advantage of their clients. The average…
Creating the Agenda: Trend vs. Trendsetter
Advertisers, businesses and agencies want to stay relevant. It is apart of how we tap into national and social trends that help us to speak more clearly to the populations we wish to influence. However, many companies do not realize the power they wield to actually influence the conversation and sway the trend.
Digital Ads Are Your Friend
Recently in 2016, I participated in a very interesting Twitter Chat hosted by the Elumelu Foundation. I always find discussions on #AfriCapitalism and commerce on the continent fascinating. As business woman and a journalist, I tend to see the continent from a vantage point that sees opportunity. I am more than a fan of Nigerian…
Social Media Mistakes
Small businesses often collect social media accounts like pastel eggs on a Easter Hunt. Many have so many in their basket, that they do not know what to do with them. The ways in which many small businesses engage with social media is often far from productive. As a social media manager, I can honestly…
King Media: Technology Crowns Storytellers
It’s a fact today that in the US American Journalism is dying. Often on its last leg it struggles for relevance in a 140 character world of minute by minute, play by play social media. Without a doubt, the developed world is solidly ensconced in the information age. The stories that journalistic outlets have told…
Lela Winston 