Protect Your Creativity: Is Media Working For or Against You?

I’m a writer, and I love to write.  But usually, when I sit down to pen a magna carta—I often shut out all other media (radio, tv, news, ads, even music with too many repetitive lyrics).  Media is powerful, and it can influence your choices in many ways.  More importantly, those choices can be detrimental. …

Go Global: Use the Power of Media

The power to go global is often thought to be a unique feature of the information age and the process of globalization.  However, this would be inaccurate.  Globalization has been going on for thousands of years.  We now know that Africans traveled to the Americas as far back as 60,000 ce, where relics of their…

Outdistancing Algorithms

Increasingly, social media, like search is becoming a pay-to-play medium.  The changes have been consistent and ongoing over a period of years now.  When Facebook monetized itself and presented ads for business and the general public, we knew the game was changing.  But it goes even further than that, even beyond  Facebook and Twitter offering…

Media Through the Looking Glass

As an American and a communications professional, I tend to have an in depth view of how media affects people. Marketing, advertising, branding and media thrive off of the impact that repeated images and concepts have on the individual psyche. Communications professionals understand this and use it to the advantage of their clients. The average…

Creating the Agenda: Trend vs. Trendsetter

Advertisers, businesses and agencies want to stay relevant. It is apart of how we tap into national and social trends that help us to speak more clearly to the populations we wish to influence. However, many companies do not realize the power they wield to actually influence the conversation and sway the trend.

Digital Ads Are Your Friend

Recently in 2016, I participated in a very interesting Twitter Chat hosted by the Elumelu Foundation.  I always find discussions on #AfriCapitalism and commerce on the continent fascinating.  As business woman and a journalist, I tend to see the continent from a vantage point that sees opportunity. I am more than a fan of Nigerian…

Social Media Mistakes

Small businesses often collect social media accounts like pastel eggs on a Easter Hunt.  Many have so many in their basket, that they do not know what to do with them.  The ways in which many small businesses engage with social media is often far from productive. As a social media manager, I can honestly…

King Media: Technology Crowns Storytellers

It’s a fact today that in the US American Journalism is dying.  Often on its last leg it struggles for relevance in a 140 character world of minute by minute, play by play social media.  Without a doubt, the developed world is solidly ensconced in the information age. The stories that journalistic outlets have told…

A Woman’s World: Perception & Media

Imagine that your own daughter is sitting down to read or watch. How would you want her life to play out, if she by some chance found herself in the same situation?

We Will Remember In Deeds

On days like this, always allude to our higher selves by going out to volunteer a few hours or getting together friends to help a Habitat for Humanity Project.  These are all admirable gestures, but by far we as professionals need to invest more.  Especially where it is really needed in our communities and cities. …

Part 5: The Music That Moves

Music is probably the only thing you can take from a moment in time apart from a memory.  It leaves indelible prints on the heart and mind.  From my trip to Accra I brought back Afrobeats . . . not as though I did not know about it or enjoy it in the past.  I’m…