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Lela Winston

Domestic & International Consulting for Business and Developing Economies

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Tag: naija

Naijaland – A Journey to Opportunity

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Recent Posts: Lela Winston

Canada’s Agricultural Push During A Pandemic

Canada has determined to reenergize its agricultural sector through targeted policy and earmarked finance to increase production. Currently, the north American nation is among the top producers of wheat in the world. Wheat, Barley, Corn and canola are some of its top exported products. In 2018 Canada launched the Canada Agricultural Project, worth 3 billion […]

Queen’s Gambit Accepted: Perception and Influence in Micro Public Relations

Data from IBISWorld indicates that the Public Relation industry has been growing presumptively over the past five years. The 14 billion dollar industry declined just 12 percent due to Covid-19 in 2020. Increasingly the use of Perception marketing and PR and outreach continues to grow. Social media has become a big part of that as […]

Free Trade Prologue: Repairing Fractured Industries In Developing Economies

The African Union estimates that African nations collectively conduct about 15-17% of Intra-African trade. While other regions post much higher numbers somewhere between 60 and 90 percent, according to World Trade Organization estimates. However, what is not often held to greater account, is exactly who is doing the trading. Perhaps the most curious element of […]

A Better Angle: Will The West Rise Again?

President Theodore Roosevelt made the African Proverb, “Speak softly but carry a big stick” popular in the US. As part of Roosevelt’s Foriegn policy diplomacy, it was a method for handling international matters with tact while still aggressively maintaining and pursuing Western hegemony. It was called “Big Stick Diplomacy.” It was a tactic which served […]

Mass Markets vs. Target Markets

America posesses one of the most influential media markets in the World. Through the dissemination of electronic, digital, hard copy and conceptual media the USA has dominated and in some instances created markets that have influenced populations all over the world. It’s influence comes in the form of books, magazines, fashion, television, news, internet, search […]

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