Canada’s Agricultural Push During A Pandemic

Canada has determined to reenergize its agricultural sector through targeted policy and earmarked finance to increase production. Currently, the north American nation is among the top producers of wheat in the world. Wheat, Barley, Corn and canola are some of its top exported products. In 2018 Canada launched the Canada Agricultural Project, worth 3 billion…

A Better Angle: Will The West Rise Again?

President Theodore Roosevelt made the African Proverb, “Speak softly but carry a big stick” popular in the US. As part of Roosevelt’s Foriegn policy diplomacy, it was a method for handling international matters with tact while still aggressively maintaining and pursuing Western hegemony. It was called “Big Stick Diplomacy.” It was a tactic which served…

Mass Markets vs. Target Markets

America posesses one of the most influential media markets in the World. Through the dissemination of electronic, digital, hard copy and conceptual media the USA has dominated and in some instances created markets that have influenced populations all over the world. It’s influence comes in the form of books, magazines, fashion, television, news, internet, search…

Media Lessons from the International World

When I was new in the social media game, I assumed the more followers, likes and fans I had the better. And for a great many social media managers and companies, that is still the overall thought. It always looks good to have a wide cadre of followers and fans, seeing your “content” and your…

Democratizing The News Cycle

The concept that the top news networks would be held by only a few powerful companies used to be a point of high contention for most journalists. The idea that messaging and news would be held in the hands of a powerful few is the worste nightmare of a true journalist (and quite honestly, humanity)….

Dirty Little Secrets of Social Media’s Back Alley

But, then the algorithms changes just kept changing. From Google, to Facebook, to Instagram, Twitter and more, it became harder to find what you wanted or to even see posts and shares from people you actually followed…

Plan of Attack: Making Social Media, social again.

Your Social Brand: Consider your social media interactions as a part of your personal brand. Ask a friend or relative look through your social media and tell you their impressions. This will help you understand better how you come across on social media. Having your social media appraised annually by a friend, family member or professional is a good idea.

Social Media Survival Guide

As a communications professional and social media manager, I often see all of the positives that social media can bring. I engage on social media primarily for business and I am always thrilled about my results. Even in my personal social media account, I made a decision to change my strategy from aggregating a large…

Saudi Moves Forward on Education and ICT

Saudi Arabia has begun to shift its focus in recent years away from oil economy dependency and toward greater inclusion in more flexible markets and industries.  Technology has become a major force multiplier in the world today for economies around the globe, especially those in developing economies.  The Kingdom has recognized that it’s oil economy…

Raising the Future of Work: Youth Employment

Between April and July youth employment rises throughout the United States.  These changes most notably due to summer break and academic schedules which allow for more youth to become a part of the employed population.  While youth employment numbers have fluctuated very little in recent times, however, according the the Bureau of Labor Statistics for…

Protect Your Creativity: Is Media Working For or Against You?

I’m a writer, and I love to write.  But usually, when I sit down to pen a magna carta—I often shut out all other media (radio, tv, news, ads, even music with too many repetitive lyrics).  Media is powerful, and it can influence your choices in many ways.  More importantly, those choices can be detrimental. …

Go Global: Use the Power of Media

The power to go global is often thought to be a unique feature of the information age and the process of globalization.  However, this would be inaccurate.  Globalization has been going on for thousands of years.  We now know that Africans traveled to the Americas as far back as 60,000 ce, where relics of their…