Three Tips for Navigating the New Communication Landscape

While the world continues to speed along into new frontiers, so too must your communications strategy. Many SMEs and particularly small businesses and entrepreneurs are increasingly relying on social media, and that is a good thing.  However, as times and values change, it is necessary to be vigilant as a social media manager, communications professional,…

Dirty Little Secrets of Social Media’s Back Alley

But, then the algorithms changes just kept changing. From Google, to Facebook, to Instagram, Twitter and more, it became harder to find what you wanted or to even see posts and shares from people you actually followed…

Protect Your Creativity: Is Media Working For or Against You?

I’m a writer, and I love to write.  But usually, when I sit down to pen a magna carta—I often shut out all other media (radio, tv, news, ads, even music with too many repetitive lyrics).  Media is powerful, and it can influence your choices in many ways.  More importantly, those choices can be detrimental. …

The Internet Is the New Word of Mouth

In my experience, there are lots of great entrepreneurs out there!  Great small local shops and markets populate the Washington, DC area, the Greater Los Angeles area and even small one-horse towns in the Midwest (where I’m from).  Often times these great places are only known by locals and very near proximity neighborhoods. Word of…

Don’t Commit Social Media Suicide

As a communications professional on social media I am always evaluating how both companies and individuals manage their brand.  However, many individuals do not even know that they have a brand.  And this is fine–you don’t have to focus on building or creating a brand if that is not something of which you find of…