There is a huge myth out there that one should find meaning in the work that s/he does. While I agree that enjoying work is important I think we have forgotten that for many years people did pretty ordinary things like farm land, cut down trees, build houses and dig wells. In fact, I believe…
Tag: public relations
Akon Is Right About Branding Africa
Akon is right. Yes, I’m talking about the hip hop rapper turned businessman and solar energy magnate. As an entrepreneur and communications professional I can appreciate what the musician has done; as well as the comments he made at this year’s Youth Connekt Africa Summit in Kigali, Rawanda. At the Summit, Akon highlighted a critical…
Media Through the Looking Glass
As an American and a communications professional, I tend to have an in depth view of how media affects people. Marketing, advertising, branding and media thrive off of the impact that repeated images and concepts have on the individual psyche. Communications professionals understand this and use it to the advantage of their clients. The average…
Don’t Commit Social Media Suicide
As a communications professional on social media I am always evaluating how both companies and individuals manage their brand. However, many individuals do not even know that they have a brand. And this is fine–you don’t have to focus on building or creating a brand if that is not something of which you find of…
Nonprofit PR: The Case for Voter Registration
Nonprofits can easily harness this election season as a way to promote their work AND provide a needed community service.
The Best Marketing on the Planet
. . . grassroots marketing is probably one of your most effective business tools. It’s most effective, because it relies on the massive power of word of mouth which remains the top form of marketing.
Increase the Peace: Ethics in Comm
How can we as communications professionals contribute to peace in our work and also how might we quantify peace?