A Woman’s World: Perception & Media

Imagine that your own daughter is sitting down to read or watch. How would you want her life to play out, if she by some chance found herself in the same situation?

In the Eyes of the Beholder: Perception Marketing

Perceptions about regions, groups and populations often shape who we will and will not do business with and where we choose to visit or vacation. In essence, perception adds up to dollars and cents.