African Girl Power: African Women Partnerships in the Diaspora

In the USA alone, African American women’s business is the fastest growing sector in entrepreneurship.   While this growth doesn’t speak much to capitalization or longevity, undoubtedly, African American women are going into business at an astonishing rate.  This may also be due to the fact that African American women are the most educated population in…

Telling Your Story: Connecting

Have you ever visited a website curious about their services and searched high and low to find out more about, “The About?” It’s a very common scenario I see a lot!  Many businesses are so happy to finally get a website up, that they do not take the time to create a story that tells…

Akon Is Right About Branding Africa

Akon is right.  Yes, I’m talking about the hip hop rapper turned businessman and solar energy magnate.   As an entrepreneur and communications professional I can appreciate what the musician has done; as well as the comments he made at this year’s Youth Connekt Africa Summit in Kigali, Rawanda. At the Summit, Akon highlighted a critical…

The Right Choice: Using Choice Support Bias to Woo Customers

Whether you’re a marketer, sales professional or a small business owner trying to increase sales, we all understand the power of a choice. The buyer’s decision to purchase is why we invest in branding, marketing, and superior product design. We are hoping to influence that buyer in such a positive way that they buy. Studies…

Outdistancing Algorithms

Increasingly, social media, like search is becoming a pay-to-play medium.  The changes have been consistent and ongoing over a period of years now.  When Facebook monetized itself and presented ads for business and the general public, we knew the game was changing.  But it goes even further than that, even beyond  Facebook and Twitter offering…