Go Global: Use the Power of Media

The power to go global is often thought to be a unique feature of the information age and the process of globalization.  However, this would be inaccurate.  Globalization has been going on for thousands of years.  We now know that Africans traveled to the Americas as far back as 60,000 ce, where relics of their…

Let Your Brand Evolve

Few know the story of the McDonald’s founder, Ray Kroc, and few really care.  These day getting meal deal from McDonald’s doesn’t conjure up the thought of a hardworking business man who wanted to bring fast, high-quality food to the masses.  That is because the story of McDonald’s, the brand has solidified over time and…

3 Ways Social Media Can Improve Your Life

Social media has been a creeping phenomena over the past 15 years.   When we think about it, we often envision sights like Facebook, Twitter and Instagram.  However social media has been growing since the early days of AOL Messenger, CollegeClub and Myspace.  In fact, it all started with the online forum, which, in essence, is…