Exporting Small Businesses

Census data from 2016 revealed that of the nearly 6 million businesses employing Americans in the U.S., 99.7 percent were small to medium enterprises (SMEs).  Many economies think that there is a secret to the U.S. success story–and granted, without the boost of American Chattel slavery the nation likely could not have advanced at such…

Let Your Brand Evolve

Few know the story of the McDonald’s founder, Ray Kroc, and few really care.  These day getting meal deal from McDonald’s doesn’t conjure up the thought of a hardworking business man who wanted to bring fast, high-quality food to the masses.  That is because the story of McDonald’s, the brand has solidified over time and…

Constructing the Future

The construction field is a unique one—highly politicized and often a struggle for smaller contractors to gain headway into the market.  When I was growing up in the Midwest, as an African-American, I can remember the consistent complaint from construction companies of color for the lack or absence of government contracting awards.  It was a…

Defy Your Niche: Why Diversification Matters

While it’s true that you want to hone what you’re good at, it’s an incontrovertible fact that companies that didn’t just stick to their first product offering excelled most.  You have to be able to see new avenues in your field and other fields to stay competitive. There is a great book by an Entrepreneur…

The Entrepreneur Age

It’s been said that everyone has a “side-hustle” or a “side-gig.”  And that really has become the norm in many quadrants of American society.  While it may be that many seek to follow a dream, many people do so to create extra or additional income for themselves.  While I totally believe in following your dreams,…

The Internet Is the New Word of Mouth

In my experience, there are lots of great entrepreneurs out there!  Great small local shops and markets populate the Washington, DC area, the Greater Los Angeles area and even small one-horse towns in the Midwest (where I’m from).  Often times these great places are only known by locals and very near proximity neighborhoods. Word of…

Do This One Thing For Business Success

If you’re an entrepreneur, business owner or any other kind of professional you know the challenges that you may face reaching your goal.  There is a myth out there that your “fancy” startup will get tons of funding from savvy venture capitalists hoping to invest  in the latest hot app or business venture.  However the…

Mixed Signals: The Market and the Message

In recent times, it seems easier to witness first class marketing blunders.  Seasoned companies with well funded marketing firms behind them are making serious errors when it comes to marketing.  Small business owners, entrepreneurs, artists and others in the selling space need to take note. Most often the big mistake most companies make is crossing…

Marry Christmas With Your Biz!

Marry Christmas! I hope you’re having a great holiday!  The season to spend time with friends and family eating high caloric food, rehashing old family history and exchanging poorly wrapped gifts is upon us!  You’ve probably spent more money than you could actually afford and actually battled your way through isle of ransacked shelves to…

Social Media Mistakes

Small businesses often collect social media accounts like pastel eggs on a Easter Hunt.  Many have so many in their basket, that they do not know what to do with them.  The ways in which many small businesses engage with social media is often far from productive. As a social media manager, I can honestly…

The Best Marketing on the Planet

. . . grassroots marketing is probably one of your most effective business tools. It’s most effective, because it relies on the massive power of word of mouth which remains the top form of marketing.