Mixed Signals: The Market and the Message

In recent times, it seems easier to witness first class marketing blunders.  Seasoned companies with well funded marketing firms behind them are making serious errors when it comes to marketing.  Small business owners, entrepreneurs, artists and others in the selling space need to take note. Most often the big mistake most companies make is crossing…

Marry Christmas With Your Biz!

Marry Christmas! I hope you’re having a great holiday!  The season to spend time with friends and family eating high caloric food, rehashing old family history and exchanging poorly wrapped gifts is upon us!  You’ve probably spent more money than you could actually afford and actually battled your way through isle of ransacked shelves to…

Social Media Mistakes

Small businesses often collect social media accounts like pastel eggs on a Easter Hunt.  Many have so many in their basket, that they do not know what to do with them.  The ways in which many small businesses engage with social media is often far from productive. As a social media manager, I can honestly…

The Best Marketing on the Planet

. . . grassroots marketing is probably one of your most effective business tools. It’s most effective, because it relies on the massive power of word of mouth which remains the top form of marketing.