May the Odds Ever Be In Your Favor: Beating the Algorithm

increasingly SMEs, creative professionals and entrepreneurs have had to become more tech savvy.  This has been a natural occurrence over time as technology has come to dominate our world. While there will always remain evil scientists looking for ways to create tech to destroy and intentionally obsolesce workers, we’ve still seen some great advances in…

Digital Ads Are Your Friend

Recently in 2016, I participated in a very interesting Twitter Chat hosted by the Elumelu Foundation.  I always find discussions on #AfriCapitalism and commerce on the continent fascinating.  As business woman and a journalist, I tend to see the continent from a vantage point that sees opportunity. I am more than a fan of Nigerian…

Social Media Mistakes

Small businesses often collect social media accounts like pastel eggs on a Easter Hunt.  Many have so many in their basket, that they do not know what to do with them.  The ways in which many small businesses engage with social media is often far from productive. As a social media manager, I can honestly…