Plan of Attack: Making Social Media, social again.

Your Social Brand: Consider your social media interactions as a part of your personal brand. Ask a friend or relative look through your social media and tell you their impressions. This will help you understand better how you come across on social media. Having your social media appraised annually by a friend, family member or professional is a good idea.

Social Media Survival Guide

As a communications professional and social media manager, I often see all of the positives that social media can bring. I engage on social media primarily for business and I am always thrilled about my results. Even in my personal social media account, I made a decision to change my strategy from aggregating a large…

Forward: A Saga

There are 322 million people in the United States, of that population, and of that population 33.1 million or 10 percent are legal immigrants. Many people from around the globe see immigration as a force of forward movement.  The goal is to move from one environment to a better on suited for the pursuits, hopes…

Protect Your Creativity: Is Media Working For or Against You?

I’m a writer, and I love to write.  But usually, when I sit down to pen a magna carta—I often shut out all other media (radio, tv, news, ads, even music with too many repetitive lyrics).  Media is powerful, and it can influence your choices in many ways.  More importantly, those choices can be detrimental. …

Let Your Brand Evolve

Few know the story of the McDonald’s founder, Ray Kroc, and few really care.  These day getting meal deal from McDonald’s doesn’t conjure up the thought of a hardworking business man who wanted to bring fast, high-quality food to the masses.  That is because the story of McDonald’s, the brand has solidified over time and…

3 Ways Social Media Can Improve Your Life

Social media has been a creeping phenomena over the past 15 years.   When we think about it, we often envision sights like Facebook, Twitter and Instagram.  However social media has been growing since the early days of AOL Messenger, CollegeClub and Myspace.  In fact, it all started with the online forum, which, in essence, is…

The Right Choice: Using Choice Support Bias to Woo Customers

Whether you’re a marketer, sales professional or a small business owner trying to increase sales, we all understand the power of a choice. The buyer’s decision to purchase is why we invest in branding, marketing, and superior product design. We are hoping to influence that buyer in such a positive way that they buy. Studies…

Outdistancing Algorithms

Increasingly, social media, like search is becoming a pay-to-play medium.  The changes have been consistent and ongoing over a period of years now.  When Facebook monetized itself and presented ads for business and the general public, we knew the game was changing.  But it goes even further than that, even beyond  Facebook and Twitter offering…

Good Reads For Boosting Confidence

There are a lot of book recommendations and lists out there.  I’ve been told there are lists that Bill Gates, Richard Branson and Les Brown recommends.  Many are quite lengthy and the lists are quite long.  So here’s a list of three books of manageable length you can read today to boost your confidence and…

Media Through the Looking Glass

As an American and a communications professional, I tend to have an in depth view of how media affects people. Marketing, advertising, branding and media thrive off of the impact that repeated images and concepts have on the individual psyche. Communications professionals understand this and use it to the advantage of their clients. The average…

Don’t Commit Social Media Suicide

As a communications professional on social media I am always evaluating how both companies and individuals manage their brand.  However, many individuals do not even know that they have a brand.  And this is fine–you don’t have to focus on building or creating a brand if that is not something of which you find of…