Outdistancing Algorithms

Increasingly, social media, like search is becoming a pay-to-play medium.  The changes have been consistent and ongoing over a period of years now.  When Facebook monetized itself and presented ads for business and the general public, we knew the game was changing.  But it goes even further than that, even beyond  Facebook and Twitter offering…

Good Reads For Boosting Confidence

There are a lot of book recommendations and lists out there.  I’ve been told there are lists that Bill Gates, Richard Branson and Les Brown recommends.  Many are quite lengthy and the lists are quite long.  So here’s a list of three books of manageable length you can read today to boost your confidence and…

Media Through the Looking Glass

As an American and a communications professional, I tend to have an in depth view of how media affects people. Marketing, advertising, branding and media thrive off of the impact that repeated images and concepts have on the individual psyche. Communications professionals understand this and use it to the advantage of their clients. The average…

Don’t Commit Social Media Suicide

As a communications professional on social media I am always evaluating how both companies and individuals manage their brand.  However, many individuals do not even know that they have a brand.  And this is fine–you don’t have to focus on building or creating a brand if that is not something of which you find of…

Digital Ads Are Your Friend

Recently in 2016, I participated in a very interesting Twitter Chat hosted by the Elumelu Foundation.  I always find discussions on #AfriCapitalism and commerce on the continent fascinating.  As business woman and a journalist, I tend to see the continent from a vantage point that sees opportunity. I am more than a fan of Nigerian…

Social Media Mistakes

Small businesses often collect social media accounts like pastel eggs on a Easter Hunt.  Many have so many in their basket, that they do not know what to do with them.  The ways in which many small businesses engage with social media is often far from productive. As a social media manager, I can honestly…

King Media: Technology Crowns Storytellers

It’s a fact today that in the US American Journalism is dying.  Often on its last leg it struggles for relevance in a 140 character world of minute by minute, play by play social media.  Without a doubt, the developed world is solidly ensconced in the information age. The stories that journalistic outlets have told…

Marketing Talk of the Town

It’s been said, and it’s true, that the best form of marketing is word of mouth. So, if that’s the case, why aren’t you talking? Talking about your products, talking about your brand, talking about your services? These days we encourage people to engage on social media and online—but your ability to talk up your…

In the Eyes of the Beholder: Perception Marketing

Perceptions about regions, groups and populations often shape who we will and will not do business with and where we choose to visit or vacation. In essence, perception adds up to dollars and cents.

Five Reasons Why You’re Awesome

Your ability to do good directly influences the volume of good in our world, making it possible for you to be absolutely awesome every single day.