Few know the story of the McDonald’s founder, Ray Kroc, and few really care. These day getting meal deal from McDonald’s doesn’t conjure up the thought of a hardworking business man who wanted to bring fast, high-quality food to the masses. That is because the story of McDonald’s, the brand has solidified over time and…
Tag: social selling
Telling Your Story: Connecting
Have you ever visited a website curious about their services and searched high and low to find out more about, “The About?” It’s a very common scenario I see a lot! Many businesses are so happy to finally get a website up, that they do not take the time to create a story that tells…
Don’t Commit Social Media Suicide
As a communications professional on social media I am always evaluating how both companies and individuals manage their brand. However, many individuals do not even know that they have a brand. And this is fine–you don’t have to focus on building or creating a brand if that is not something of which you find of…
Lela Winston 