On Entropy: The Shifting World

As children, sometimes the most asinine things earn our attention.  At least in the old days they did, back when children played with toys that didn’t talk back or require a lithium battery to operate. One of those old affects was the proverbial spinning top. An awkward space-ship looking toy that, with the right torque…

In the Eyes of the Beholder: Perception Marketing

Perceptions about regions, groups and populations often shape who we will and will not do business with and where we choose to visit or vacation. In essence, perception adds up to dollars and cents.