Sensitizating Local Populations Through Visual Media

The human eye processes more images per second than some human technology. Humans have the capacity to translate complex data in microseconds. Visual media is able to communicate ideas quickly and effectively because it engages two of our most powerful senses: sight and sound. From the days of word-of-mouth to today, media has continued to…

Protect Your Creativity: Is Media Working For or Against You?

I’m a writer, and I love to write.  But usually, when I sit down to pen a magna carta—I often shut out all other media (radio, tv, news, ads, even music with too many repetitive lyrics).  Media is powerful, and it can influence your choices in many ways.  More importantly, those choices can be detrimental. …

King Media: Technology Crowns Storytellers

It’s a fact today that in the US American Journalism is dying.  Often on its last leg it struggles for relevance in a 140 character world of minute by minute, play by play social media.  Without a doubt, the developed world is solidly ensconced in the information age. The stories that journalistic outlets have told…

In the Eyes of the Beholder: Perception Marketing

Perceptions about regions, groups and populations often shape who we will and will not do business with and where we choose to visit or vacation. In essence, perception adds up to dollars and cents.

In Search of Amy Tan’s Successor

I remember when the Joy Luck Club came out at the movies. I was dying to see it. You see as a kid that grew up in the homogeneous Midwest, seeing such a depiction on screen was tantamount to visiting a magical land of fairies and dragons. Up until that point I had not seen…