During my time in Lagos, Nigeria I had a chance to read a biography that gave me a window into colonial life in Nigeria. The book, A Train Ride to Zaria by Bankole Ososanwo was set in Lagos and it helped me to understand the history of the state as well as the names of…
Tag: writing
Go Global: Use the Power of Media
The power to go global is often thought to be a unique feature of the information age and the process of globalization. However, this would be inaccurate. Globalization has been going on for thousands of years. We now know that Africans traveled to the Americas as far back as 60,000 ce, where relics of their…
Telling Your Story: Connecting
Have you ever visited a website curious about their services and searched high and low to find out more about, “The About?” It’s a very common scenario I see a lot! Many businesses are so happy to finally get a website up, that they do not take the time to create a story that tells…
Writing Tips that Matter
If you are a blogger or even a fledgling writer, sometimes finding the right words or even hitting your stride can be a challenge. Writing requires some reflection and the aggregation of words that paint a clear picture of what you are hoping to share with your reader. I’ve literally been writing since I was…
The Right Choice: Using Choice Support Bias to Woo Customers
Whether you’re a marketer, sales professional or a small business owner trying to increase sales, we all understand the power of a choice. The buyer’s decision to purchase is why we invest in branding, marketing, and superior product design. We are hoping to influence that buyer in such a positive way that they buy. Studies…
King Content: 3 Tips to Improve Business Content
Small businesses often struggle with content. In fact, small newspapers and magazines often struggle with content. Many struggle, because they are not aware of the resources that are out there to help them succeed. Sometimes, you cannot do everything, and content is one of those areas I gladly advice small businesses, entrepreneurs, magazines and others…
Try This to Find Your Writer’s Voice
Lot’s of beginning writers and content producers often struggle to find the voice that is right for them. Developing a voice in writing can mean the difference between choppy incomprehensible prose and content that transcends. Writers find that voice in many different ways, often through trial and error. One way that will help you “find…
A Woman’s World: Perception & Media
Imagine that your own daughter is sitting down to read or watch. How would you want her life to play out, if she by some chance found herself in the same situation?
Lela Winston 