Plan of Attack: Making Social Media, social again.

Your Social Brand: Consider your social media interactions as a part of your personal brand. Ask a friend or relative look through your social media and tell you their impressions. This will help you understand better how you come across on social media. Having your social media appraised annually by a friend, family member or professional is a good idea.

Protect Your Creativity: Is Media Working For or Against You?

I’m a writer, and I love to write.  But usually, when I sit down to pen a magna carta—I often shut out all other media (radio, tv, news, ads, even music with too many repetitive lyrics).  Media is powerful, and it can influence your choices in many ways.  More importantly, those choices can be detrimental. …

Akon Is Right About Branding Africa

Akon is right.  Yes, I’m talking about the hip hop rapper turned businessman and solar energy magnate.   As an entrepreneur and communications professional I can appreciate what the musician has done; as well as the comments he made at this year’s Youth Connekt Africa Summit in Kigali, Rawanda. At the Summit, Akon highlighted a critical…