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Lela Winston

Domestic & International Consulting for Business and Developing Economies

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Recent Posts: Lela Winston

Innovating For Common Good In Shifting Markets

Inevitably, there is always a business actor that complicates the efficient flow of business. Whether that is internal management or within an industry it happens. Just as in the early days of US industry he USA was rife with predatory internal actors at the turn of the century. It was necessary to create protections to […]

Is Your AI Actually Intelligent?

According to a report by Global News Wire the AI industry is projected to reach 299 Billion USD in 2026 from 29 Billion in 2020. This means AI is predicted to grow exponentially in the future with companies like US Alphabet, Chinese Baidu, Japanese Preferred Networks and Chilean Norco among others gaining substantial valuations. Therefore […]

Reinventing Failed Marketing Campaigns

Many companies invest anywhere from $4000 USD to $20,000 USD or more to run a marketing campaign. Increasingly, governments, cities and local agencies have begun exploring marketing schemes, ad agencies and communications professionals to help with outreach. However, when marketing campaigns go array there is often a price to be paid–not only in public relations […]

Vanishing Markets: A Convergence of Hunger and Profit

Recently the U.N. Secretary-General announced at this year’s 76th UNGA Food Systems Summit that the alleviation of hunger should be a principal world endeavor. Among talks of climate change, technology and geopolitical diplomacy, once again hunger was among the top discussed themes. According to an official release, the inaugural Food Summit had nearly 300 commitments […]

Empowering Functional Marketing Teams

As the world advances toward AI and Virtual Reality we often forget the imperative of the human connection. We assume productivity in markets can be replicated without understanding human motivations for buying and how best to modify market offerings to fit those needs. It has been argued that one needs to understand the market to […]

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